Thye Hong Hokkien Mee: Have Hokkien Mee will Travel

With Cactuskit, Sumosumo and Wahcow

Hokkien Mee special big plate $10

One thing that I have observed about most of the Famous Hawkers around is the fact that they are famous not just because their food is good, but it also has a lot to do with their personality and PR skills.

Take for instance this Hokkien Mee uncle who was handpicked to represent Singapore Hokkien Mee in New York during the Singapore Day Festivities in April. Although I use the word "handpicked" it doesn't really mean that he fries the best Hokkien Mee in Singapore which is why he was "handpicked". But more like a combination of his Hokkien Mee frying expertise as well as enough EQ to understand the marketing potential of taking part in such an event. Why else would someone be persuaded to close the stall for 2 weeks in order to travel to New York?

So the fact is that a lot of the famous hawkers are famous because they understand the 4Ps of marketing, viz product, pricing, placement and promotion. A lot of the time, the thing that makes the difference between a great hawker and a famous one is his ability to promote himself.


Flambuoyant Frying Style coupled with Straw Hat and Colourful Shirt

And this is one Hokkien Mee man who is pretty savvy when it comes to marketing himself. You just can't walk past his stall without noticing his floral Hawaii shirt and his straw hat plus a photo of a San Francisco Trams on his signboard. That tram represented the time when he was part of a delegation to promote Singapore food in the Napa Valley in 2004. Whatever it is, I'd bet you will not be able to walk past the stall without having a second look.



Now, apart from the superficial differences, there was also differences in the actual preparation of the Hokkien Mee that caught my attention. He is the only Hokkien Mee man that I know of that adds uncooked prawns to fry together with the noodles. He explained that this imparts and extra sweetness to the noodles and also that the prawns are more tender because they have not been overcooked.

The final product was something to behold. The noodles were suitably untidy and the charred black bits in the gravy really gave the hint of a rustic and untamed Hokkien Mee harkening back to the days of pushcart hawkers. I wish I could tell you that the taste was phenomenal but alas after all that anticipation, we all felt that it looked better than it tasted. Still better than your average Hokkien Mee but on that night, the gravy just lacked that ooomph to make it taste as good as it looks. 4/5

Conclusion

Probably one of Singapore's most well travelled and well known hawkers. His stall at Republic Food Court at Wisma Atria has had some really good reviews, but strangly not many people talk about the original stall at Newton Food Centre. Perhaps he too is a victim of our prejudice against Newton Food Centre?

Thye Hong
Newton Food Centre
Stall 58
5 pm to 1am daily
96181221

Heng Carrot Cake: Something in Newton worth going for

With Cactuskit, Wahcow and Sumosumo


Judging from the comments so far, it is quite clear that many of our readers regard Newton Food Centre as a place for tourists which was my perception as well. However, I must say that Newton Food Centre actually turned out to be better than we expected. Both Cactuskit and I
haven't been back here for awhile, but we both felt that there was quite an air of expectation about the whole place. I was interested to see just how bad the touting really is, but after trying to get myself touted for awhile, I would say that the touting problem is about the same as the Satay sellers at East Coast Lagoon. This place does indeed have Singapore's greatest concentration of BBQ seafood stalls though, which I guess is so because the hawkers want to cash in on high priced items.

However it would be unfair to say that all the hawkers there are out to make a quick buck from the tourists. In fact, I think the hawkers there know that they still have to cater to the locals in order to survive, especially those that are selling the less touristy items like Seafood BBQ.



Now, if you are one of those who shun Newton Food Centre then you might just miss out on this Carrot Cake which was surprisingly quite good. They have been there since Newton Food Centre was first built in 1971 and are still steaming their own Carrot Cake because they insist that home made carrot cake still tastes better.

Their efforts are quite evident in the white version. The texture of the carrot cake was just nice. It is softer and more "wobbly" than the commercial version and you can make out the strips of radish in it. It is fried till crispy on the outside but moist and soft on the inside and was very tasty. It definitely is not the best a carrot cake can get, since they avoid the use of lard, but it is certainly one of the best ones I have tasted. The black version is also very good and they managed to fry it till it is nice can caramalized. This might be one of the rare occasions where I find that both the white and black versions are just as good. 4.25/5

Conclusion

Very good homemade Carrot Cake and though it is in Newton, they still sell it at $3 per plate which I think is quite reasonable. It is certainly one stall which I would go to Newton Food Centre for.

Heng Carrot Cake
Newton Food Centre
Stall 28
Opened in the Evenings only

Bee Heng Poh Piah: What is your opinion of Newton Food Centre?

With Wahcow, Sumosumo and Cactuskit


I know that a lot of Singaporeans avoid going to Newton Food Centre as it is often seen as a tourist trap. Furthermore, many foodies also lament the fact that the food there is not outstanding and that there are nicer hawker food elsewhere at lower prices. That's is a bit of a shame because I think that this is the most well known hawker centre amongst our tourists.

I must admit that I haven't been to Newton Food Centre for at least 18 years since I left to pursue my degree in Sydney. In those days I remembered Newton as a great place to eat. I wasn't really into documenting great eats then, so I can't really tell you which stall was good. It was still a tourist trap to be sure, but at least I remember that the food was good. When I got back, it seemed that Newton had become a place that is more well known for its touts and exorbitant prices which is why I haven't even thought of going there for a meal.

Well, I think that this blog will not be complete without the mention of our most famous Hawker Centre so I decided that I need at least give it a chance. Fortunately, it turns out that one of our regular kakis (Wahcow) was quite a regular at the place and had a few things which he felt could be recommended. I am sure there are many readers out there who have their own favourites at the food centre to recommend so I am going to start with a couple of stalls and see if there are other worthy mentionables to bring us back for a repeat visit.

Let's start with Bee Heng Poh Piah because it is the one facing the car park and it claims to have been around since 1930. First thing that caught my eye was the price: $1.80 each with minimum order of 2 rolls. Hmmm.... it is beginning to look like Newton is living up to its infamy.

The Poh Piah was pretty decent though, so it wasn't a complete waste of $3.60. The filling was pretty good and the crispy bits were quite nice. But for me, I like my Poh Piahs really turgid and looking like it is going to burst at the seams like the ones at Kway Guan Huat, so it wasn't something I would go out of my way to eat. But if you are at Newton, it is quite an acceptable side dish to order along with your other dishes. 4/5

Conclusion

So what do you all think of Newton Food Centre? With so many BBQ seafood stalls around, I am sure there must be one that is good and reasonably priced that can be recommended. Or do you all think that Newton Food Centre really is just a place which is set up specifically to cater to Tourists and that locals should avoid it?

Bee Heng Newton Food Centre
Stall 12 (Facing Car Park)
12am to 12pm
Closed Thursday